Optimizing Hunkemöller’s lease strategy through full-service support
How Retail Point helps iconic lingerie brand cut lease costs and maximize impact
When you hear Hunkemöller, you see a line of refined lingerie for self-aware, modern-day women who demand the best in physical comfort and seductive beauty. This intimate attire brand succeeds to provide every customer undergarments and nightwear that are of high quality. With 103 Belgian and 7 Luxembourgian stores, the brand is a visible and iconic addition to every high-street environment.
It’s great to have a partner who has an all-encompassing view of our portfolio and knows the ins and outs of the Belgian market.
A firm and trusted partnership with great results
Hunkemöller has partnered with Retail Point for many years now, relying on our expertise to optimize their lease management and support their retail real estate strategy. Our manager, Philippe, offers the company full support with their real estate portfolio and is the go-to specialist for this one-of-a-kind women’s brand.
“Since I started out at Hunkemöller 2,5 years ago, Philippe from Retail Point has stood by my side for all things retail real estate management”, says Erica Snepvangers, Managing Director for The Netherlands, Belgium, France, and Luxembourg. “He’s been affiliated with our brand for much longer than that, and I immediately understood why.”
Monthly meets for smooth collaboration
“Retail Point provides the continuous follow-up for all our Belgian and Luxembourgian stores. They identify lease renewals, endings or break options and execute all negotiations on our behalf, in close collaboration with our internal experts. We meet monthly at Hunkemöller HQ to scan our real estate portfolio for issues and opportunities”, Erica continues.
"It’s great to have a partner who has an all-encompassing view of our portfolio and knows the ins and outs of the Belgian market. Philippe knows every owner – and I’m not exaggerating. He has earned his credibility as a great mediator, always treating all parties with the highest respect."